Kellogg's® Convenience Store Team is introducing the ultimate portable breakfast: Kellogg's® Drink ‘N Crunch™ . This innovative, convenient and crunchy experience will be available in four leading flavors: Kellogg's Frosted Flakes®, Kellogg's® Froot Loops®, Kellogg's® Special K® Vanilla and Kellogg's® Crunchy Blends™ Low Fat Granola.

New Kellogg's® Drink ‘n Crunch™ is two cups uniquely designed, with a cup for cereal on the inside and another for milk on the outside. So the cereal stays fresh and crispy. Pop the top, pour fresh milk into the outer cup and pop the inner cup containing the cereal back into place. The cereal and milk don't mix until they're in your mouth. No spoon. No bowl. No mess.

Kellogg's® Drink ‘n Crunch™ will help drive incremental sales for those retailers with a grab ‘n go breakfast program. Merchandising options exist for various sections of the store: coffee area, cooler door, front-end display and breakfast bar areas.

For more information, please call (800) 55-ERNIE or visit our website at www.kelloggsconvenience.com.